Client / Mexico
Role / Art Direction and Design
Type / Branding
Brand design for Mexico to attract more tourists as many people think that Mexico is dangerous.
This brand will show the magical side of Mexico. The color palette is inspired by the vivid and colorful colors found in Mexican culture.
The logo was inspired by the famous Mexican skull "Catrina". Molding my handmade typography to the shape of the skull.
The pattern was inspired by the perforated paper "Papel Picado". Traditional Mexican decorative craft made by cutting elaborate designs on sheets of tissue paper.​​​​​​​
Outdoors Advertising
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