Client / Orbit White
Role / Art Direction & Design
Type / Advertising​​​​​​​
Advertising Campaign for Orbit White Peppermint, directed to Gen/z generation. 
Ad Sketches
The Emoji bar is inspired by the original Emoji icons you find on any smartphone. 
Pressing a hand emoji allows you to alter its skin tone. The same thing could be done with a tooth emoji by choosing a whiter shade of Orbit White Peppermint Gums.
DISCLAIMER
Please note: This classroom project was created for a course at FIT. This is purely for educational purposes and I do not claim any textual information and/or photos.
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