Client / Who Gives a Crap
Role / Art Direction and Design
Type / Advertising​​​​​​​
50% of proceeds from Who Gives a Crap go to help build toilets and improve sanitation in the developing world.
The purpose of these ads is to demonstrate the humorous and fun aspect of the company. These banners feature eye-catching illustrations and humorous slogans to attract users' attention and increase sales for this brand, not only for their amazing purpose but also for the pleasure they bring in buying toilet paper.
Please note: This classroom project was created for a FIT academic course. This is purely for educational purposes and I do not claim any textual information and/or photos.​​​​​​​

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